Where Has All The Ad Spend Gone?

In his examination of Medium’s latest move, analyst Frederic Filloux notes that “nobody with a working knowledge of the publishing industry was surprised” by Ev Williams’ announcement that the “broken system” of ad-based digital publishing does not serve anyone, and that the publishing platform would be pivoting away from that as a result. The implication is that advertising, so long the means by which many publishers funded their operations, cannot sustain them now.

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