Which Media Companies are Winning the Battle for Millennials?

Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain?

Josh Topolsky’s The Outline, launching in the fall, aims squarely at the market, even if he eschews that precise label ["Newsonomics: Sketching in Josh Topolsky’s new "The Outline”].

“To me, millennials is an age range between one number and another. It’s not an audience,” Topolsky told me. “Within that realm there are real audiences. There are people that I know. There are people that you know. I don’t think that we’re purely millennial.”

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