Which Media Companies are Winning the Battle for Millennials?

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Last week marked the entry of still another new media entity into the Millennials market. What do the numbers tell us about the highly sought-after terrain?

Josh Topolsky’s The Outline, launching in the fall, aims squarely at the market, even if he eschews that precise label ["Newsonomics: Sketching in Josh Topolsky’s new "The Outline”].

“To me, millennials is an age range between one number and another. It’s not an audience,” Topolsky told me. “Within that realm there are real audiences. There are people that I know. There are people that you know. I don’t think that we’re purely millennial.”

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