Which Millennial News Sites Are Really Attracting Millennials?

By: Lucia Moses | Digiday

There has been a rash of new startups based on the belief that millennials — that holy grail 18-34 demographic — are disaffected by the traditional news media.

Surely, the logic goes, they’ll embrace sites that are built with their tastes and sensibilities in mind. But demographic audience breakdowns for the most popular of these sites suggest that their success in reaching millennials has been mixed, at best.

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