While Belden Closes Up Shop, Belden Interactive Keeps the Lights on

By: Jennifer Saba

The Interactive division of Belden Associates is branching off and starting life as a separate company in San Francisco headed by Greg Harmon.

“We continue to offer interactive and other research services to past and new clients as a new corporation,” said a release.

Earlier today, Dallas-based Belden Associates said it was closing.

Along with Harmon, Belden Interactive includes Kathy Beitler, taking the role as senior consultant, Ed Efchak, who is also senior consultant, and Greg Swanson of ItzPublishing, an affiliated partner.

Belden Interactive will continue to offer its research, its sales and site survey program, full market and online community surveys.

ItzPublishing will be offering a Social Networks solution initially focusing on two areas, “moms” and “health and fitness.”

“We expect this to be an exciting first six months,” Harmon said. “There is no question that in the upcoming couple of years the Internet is just going to become more important.”

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