Who’s Going to Buy The New York Times’s New Opinion App?

By: Robinson Meyer | The Atlantic

When The New York Times announced its new mobile app, NYT Now, in April, it did more than release a new piece of software to the world. It proposed a new media schedule for would-be users: With time-pegged briefings for the morning and evening, a human-picked selection of stories from the website, and a list of interesting news stories from other sites, it made sense of the daily deluge of Times content.

For some users—for me—the schedule stuck. Like the designer Craig Mod, I’ve “opened NYT Now multiple times a day, everyday, since the day it was released.” 

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