Who’ll Prick the Digital Video Bubble?

Just as publishers pin their hopes on something, it’s swept away from them.

An ever increasing amount of video is consumed on mobile devices, so much so that Cisco predicts fully 75 percent of the world’s mobile traffic will be video by 2020, and there are even predictions that make that figure look conservative. Facebook, whose shadow looms over every recent media development, is on record as saying its news feed will be mainly video within five years.

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