Who’s Really Driving Traffic to Articles? Depends on the Subject

When you’re publishing to Facebook, or tweaking a headline to align with some carefully honed SEO strategy, how closely do you take note of story topic?

New research from Parse.ly suggests that news organizations trying to make the most of Facebook referrals and Google search traffic need to be extra discerning about story topic, as some — like lifestyle or entertainment — see the majority of their referral traffic coming from Facebook, while others — like tech, sports, and business — see the lion’s share of their traffic coming through Google search.

Like & Share E&P:
RSS
Follow by Email
Facebook
Facebook
Twitter
Visit Us
LinkedIn
Read More

Leave a Reply

Your email address will not be published. Required fields are marked *