Who’s Really Driving Traffic to Articles? Depends on the Subject

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When you’re publishing to Facebook, or tweaking a headline to align with some carefully honed SEO strategy, how closely do you take note of story topic?

New research from Parse.ly suggests that news organizations trying to make the most of Facebook referrals and Google search traffic need to be extra discerning about story topic, as some — like lifestyle or entertainment — see the majority of their referral traffic coming from Facebook, while others — like tech, sports, and business — see the lion’s share of their traffic coming through Google search.

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