Why Advertising Can’t Quit Flash

The Flash zombie will not die.



It’s been half a decade since Steve Jobs penned an open letter explaining why Apple’s mobile devices didn’t support the technology. And yet Flash, which is still plagued by security holes like the one hackers used to attack Yahoo users last month, has proven to be more resilient than expected. Over 90 percent of rich-media impressions in the first quarter were from Flash-based banners, according to Sizmek data.

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