Why Bloomberg and The Wall Street Journal Aren’t Doing Facebook Instant Articles

A year after Facebook Instant Articles launched, 100 or so publishers were taking advantage of the feature, which loads mobile articles lightning fast.

But there are some notable holdouts. Some are still evaluating the benefits of the feature. Others are saying the faster speed of publishing directly in Facebook’s ecosystem isn’t worth the financial tradeoff. Not all publishers are caving to the mighty Facebook.

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