Why Breaking Media Believes Small Can Be Beautiful

Digital publishing can look like an ecosystem where only the biggest can survive. But not everybody is doggedly chasing scale. In fact, some are even aspiring to be midsize: Just this week, Verge co-founder Joshua Topolsky announced he was creating The Outline, a new site designed to reach an audience of 10 million to 15 million, according to The Wall Street Journal.

With that in mind, we’re taking a look at a few digital publishers that have managed to thrive by embracing the middle. First up: Breaking Media.

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