Why Facebook Messenger Bots Haven’t Caught On With Publishers

Chatbots are supposed to be the big thing in publishing right now. The product got a big boost when Facebook announced a bot platform in its Messenger app last month, with launch partners that included CNN, The Wall Street Journal and Poncho, a weather service. Others that weren’t part of the initial rollout scrambled to capitalize on the attention by rushing out announcements that they would have bots coming soon, too, to interact with (and push out stories) to users.

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