Why Free is Very Expensive

By: Raju Narisetti | The Washington Post

“You have to do well in order to do good” is an often repeated phrase at The Washington Post but it has never been more relevant to our newsroom or the U.S. media industry than it is in 2011. After the financial abyss and near-death spiral of 2009, most major U.S. news brands showed in 2010 that they could rebound from one of the worst economic downturns newspapers have faced in recent memory. But that was 2010. Here we are, in the first half of 2011, facing yet another tough financial year and nowhere close to answering the existential question that has dogged all of us for a while now: Whither the future of the news business?

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