Why Increased Competition for Marketing Spend is Bad News for Print Media

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By: Patrick Smith | The Media Briefing

The newspaper business’s reliance on the industrial machine of printing and distributing is often understated. It’s a delicate ecosystem that can have a real effect on publisher margins – as the fluctuation in newsprint prices since the early 2000s has shown.

The other fact most people don’t realise is that the advertising inserts you get with your weekend papers – those supermarket offers you throw away – are worth a lot and it’s the newsagents and postmen and women who make sure those are delivered, not the publishers.

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