Why It’s So Hard to Scale Paid Podcast Subscriptions

The last decade hasn’t been kind to digital publishing, but if I had to name one bright spot within the industry, I’d point to the rise of paid subscriptions. When The New York Times launched its metered paywall in 2011, many questioned whether consumers would ever pay for online news. Skip forward eight years, and not only has the Times proved that people will pay for news, it’s convinced 4 million of them to do so.

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