Why Journalists Are Moving to Ad Agencies

After working at a trade publication for more than two years, an editor who asked for anonymity for this article decided to take a new role of content strategist at a big agency. For him, it’s a huge relief. In his previous job, he was one of the few who had survived the publisher’s massive layoffs but regularly worried that he would lose his job.

The vibe in his new line of work is different: It’s much more “exciting and upbeat” at an agency, while everything at his former employer seemed — oh well — on edge.

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