Why Local Publishers Shouldn’t Aim So Exclusively for Millennials

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I’ve been a cheerleader for local news organizations in their quest to attract Millennial audiences, but I’m starting to wonder if publishers are too convinced that reaching the youngest generation of adults is the magical elixir for all their problems.

Gannett — publisher of the biggest chain of local newspapers — recently acquired a minority interest in Millennial-focused Billy Penn, the news site that Jim Brady founded in Philadelphia, and may be eyeing expanding that Millennial-focused operation to other cities.

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