Why New Zealand Ditched Digital Subs for Membership Model

Newspaper publishers the world over have been deploying and experimenting with metered and digital subscription models since it was pioneered by The Wall Street Journal back in 1995.

Australian publishers have implemented various forms of paid digital subscriptions across their major mastheads, however the model is markedly absent from New Zealand’s two major players: Fairfax Media NZ and NZME. Both publishers have instead adopted a free membership model online.

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