Why The Boston Globe is Experimenting With Livestreaming Its Website on Facebook

Out of all the different formats publishers have been trialing on Facebook Live, something as mundane as streaming their website on the platform is not something many have attempted so far.

The idea occurred to staff at The Boston Globe last month, when they realised the development team had put a lot of effort into “creating an interesting and compelling experience” on the website to showcase coverage on US election night, and they were looking for a better way to promote it on social media.

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