Why the Difference Between Content and Journalism Matters

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The difference between content and journalism is more important—and more profound—than it may sound, according to INMA Researcher-in-Residence Grzegorz Piechota.

Speaking at the INMA World Congress of News Media in New York in May, Piechota discussed these differences:

“From a marketing standpoint, content is actually abundant,” Piechota said.

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