Why The Economist and the Guardian Are Betting on Their Own VR Apps

The Economist and the Guardian are simplifying the challenges of virtual reality by launching their own apps, which offer 360 video as well as a scaled down VR experience.

The Economist first VR experience used computer graphics to reconstruct a destroyed museum in Mosul, Iraq. The content has been repackaged as an app that can be viewed with or without Google Cardboard. When viewers open the app they are asked whether they have a headset or not — and are shown different content depending on which they choose.

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