Why The Fight Between The Washington Post and New York Times Over Traffic Misses The Point

In October, more people visited The Washington Post (66.9 million) than visited the New York Times (65.8 million).


It was (and is) seen as a big deal in the world of journalism since the Post has long been the Times‘ little brother in terms of journalistic reach and Web traffic. The Post touted its accomplishment by declaring itself “America’s new publication of record” and giving away free three-month digital subscriptions. The Times offered little formal response but the take from its reporters amounted to a collective eyeroll — tied to a belief that The Post’s traffic successes were (and are) primarily based on massaging social media algorithms and producing click-bait content that has no real news value beyond piling up traffic.

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