Why the GDPR Investigation Into Criteo Could be a ‘Line in the Sand’ for Ad Tech

Europe’s General Data Protection Regulation has been enforceable since May 2018, yet there are still wildly different interpretations among ad tech companies as to what counts as user consent for the various methods they use to target and track users. Some industry onlookers are hopeful the outcome of a new GDPR enforcement investigation might shed more light on the issue.

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