Why The Information’s Paywall Strategy is so Successful

If you survey the field of publisher subscription models, you’ll basically find that the vast majority of media outlets utilize one of two kinds of paywalls.

The first is the metered paywall, the kind that was pioneered by The New York Times and later adopted by hundreds of other companies. Publishers love this model because of how it monetizes a publication’s loyal audience without alienating more casual readers who want to sample the website’s content.

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