Why the Success of Online News Video Relies on Social Platforms

In five years time Facebook “will be definitely mobile, it will be probably all video,” Nicola Mendelsohn, Facebook’s Vice President, EMEA speaking in June 2016.

The media industry is at a tipping point with online news video. The received wisdom is that media outlets need it to survive. At the beginning of 2016, 79 percent of senior media executives said they would be investing more in online news video this year.

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