Why The Wall Street Journal Isn’t Adding Digital To Its Sunday Edition

By: Jeff Roberts | Paid Content

Common wisdom says there’s no future in print newspapers and that the rest of the country is fed up with Wall Street. But both propositions fall flat in the case of the Wall Street Journal Sunday edition.

Since 1999, a version of the newspaper favored by New York financial titans has become a quiet hit in dozens of smaller papers across the land, including the Jackson Citizen Patriot and the Kalamazoo Gazette. The local papers publish two to four pages every weekend of original customized content from Wall Street Journal writers that cover business and personal finance issues.

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