Why This Mexican Sports Site is Experimenting With as Many New Story Formats as it Can

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The Mexican men’s Olympic soccer team entered its game against South Korea earlier this month needing a win to advance to the knockout round. El Tri, as the Mexican team is known, won the gold medal in 2012, but if they didn’t win they would be returning home from Rio empty handed. The stakes were high, and the Mexicans squandered a number of close chances. The score remained tied at zero late into the game.

Using its mobile-only Atom story format, the Mexican sports startup Juanfutbol captured all the anxiety in realtime.

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