Why Time Inc. is Expanding its Contributor Networks

Time Inc. is increasing its reliance on outside contributors as it seeks to grow its digital footprint and serve ad partners. The magazine publisher behind People, Time and others is launching two products, Springboard and Time Inc. Connect, meant to help editors source content from contributors, some for traditional editorial content and some for native or branded content.

“Great content doesn’t just come from within our walls,” said Regina Buckley, Time Inc.’s senior vp of digital business development. “We’ve found a way to tap into the best of [user-generated content] while still being very careful to own and curate our brands.”

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