Why Top Newspaper Groups Are Pitching New ‘Solutions’ to the Ad Market

What’s the big ad revenue challenge for daily newspapers that NMS aims to meet?
I’m not sure that’s the right way to look at this. The challenge is that serious, quality journalism — the kind that makes a difference in people’s lives, in the world — has real value and real expense. The buying marketplace has expanded and changed. Nucleus of course is about finding ways to better monetize journalism that matters, but it’s starting from a point of how we can better serve agencies and brands so that they no longer have to choose between quality and scale.

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