Why Tronc’s Ridiculous Plan to Produce 2,000 Videos a Day is Doomed

The newspaper publisher formerly known as Tribune Publishing has rebranded itself “Tronc” as part of an ambitious plan to reinvent itself as an online news organization. A key plank of its new strategy: producing 2,000 videos per day.

You might think that sounds unrealistic — the Vox.com video team, for example, has produced only a few hundred videos in its two-year history — but a New York Times article explains how Tronc expects to accomplish the goal: automation.

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