Why Vine’s Demise Is A Good Thing For Twitter

On Thursday morning, Twitter announced it is closing down Vine, the company’s beloved six-second video app and standalone social network it purchased in 2012 for $30 million. Across the internet, the shuttering feels momentous — the end of yet another vibrant and truly weird pocket of the web. On Twitter, the memorials began almost immediately as timelines transformed into an ad-hoc “Best of Vine” clip show, the implied consensus being: Why would Twitter do this?

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