Elizabeth Campbell doesn’t see the web; she hears it.
Campbell is blind and uses a program called JAWS that reads aloud the text on a web page. The problem is, JAWS reads all the text. “I’ll be reading along and JAWS will start reading an ad right in the middle of a story,” she says. “A sighted person would see the same thing, but you guys can skim over it and skip the ad, where we have to figure out how far to go down so we can get back to the story.” The more ads, the more likely a site is to make JAWS crash.