Will Mobile’s Massive Growth Ever Equal Real Revenue?

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By: Jason Del Rey | AdAge

Three years ago Andy Wasef, head of mobile and emerging platforms at media agency MEC, sat on a panel exploring how to drive mobile ad growth. He issued a charge to his fellow panelists — executives at ad agencies, marketing trade groups and publishers: Let’s learn from the mistakes of how advertising appears and is measured online and not duplicate them on mobile phones.  

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