Will Pay-Per-View Model for Online News Become the Norm?

By: Sunny Freeman | The Canadian Press

TORONTO — The head of Postmedia Network believes the newspaper chain’s competitors will soon follow it towards an online pay-per-view model as the industry searches for new digital revenues to offset tumbling advertising sales.

“We were a bit of a pioneer in Canada, but not a pioneer in the industry overall, but I think for us to hit this grand slam that we all want to hit, I think that’s one part of the puzzle,” president and CEO Paul Godfrey told analysts after the company reported fatter profits but falling revenues in its latest quarter.

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