Winners Named in Inland?s Revenue-Generating Newspaper Products Contest

By: E&P Staff

Inland Press Association announced the winners in the 2010 Newspaper Business Development Contest, which honors excellence among North American newspapers that develop new products and revenue ideas.

Inland said it received nearly 278 contest entries from about 50 newspapers.

“This annual contest celebrates specialty products and niche publications,” Inland Executive Director Catherine Scott said. “Each year we are impressed by the creativity, innovation and excellent quality of the entries. We are encouraged by the revenue stream these products have produced for their newspapers as well.”

Awards will be presented at the New Business Development Conference held Aug. 5-6 in Arlington Heights, Ill. Attendees receive a Great Idea DVD that includes all contest entries. Information about the event is here.

The winners, by category and circulation size and with judges’ comments, are as follows:

Category:  Arts/Entertainment

Under 10,000 & 10,000-50,000 (Combined)

1st  Place:  Peninsula Daily News, Port Angeles, Wash. – “Dungeness Crab & Seafood Festival”

Judges’ comments: Well organized, good presentation of subject matter.

 

2nd Place:  The Villages Daily Sun, The Villages, Fla. – “Paradise in Pictures”

Comments: Excellent reader participation. Very interesting annual edition. Pleasing layout.

 

3rd Place:  The Republic, Columbus, Ind. – “Gift Guide”

Comments: Strong advertising support. Good timing before Thanksgiving. Informative stories. Helpful calendar of events.

 

Over 100,000

Winner: The Ottawa Citizen, Ottawa, Ontario – “The New Season – September 5, 2009”

Comments: Comprehensive guide to local events, organized by category. Informative and useful.

Category:  Business/Industry

Under 10,000

1st Place: Ogemaw County Herald, West Branch, Mich. – “Angels Among Us”

Comments: Interesting reader focus, giving needed recognition to the good citizens working the behind the scenes.

 

2nd Place: Bellevue Leader, Bellevue, Neb. – “Portraits of Giving: Worthy Women of Distinction”

Comments:  Nominations came from reader. Honorees selected by committee, followed by a special recognition dinner. Excellent community involvement.

 

3rd Place: Sturgis Journal, Sturgis, Mich. – “Celebrating 150 Years”

Comments: Interesting historical presentation. Easy-to-read layout and strong advertising support.

 

 

Over 50,000-100,000 & Over 100,000 (Combined)

1st Place:  Pittsburgh Post-Gazette, Pittsburgh, Pa. – “The Pittsburgh Summit 2009”

Comments: Special report on the G-20 Summit in Pittsburgh. Well done special business report, very informative.

 

2nd Place: Erie Times-News, Erie, Pa. – “Erie 2010”

Comments: Strong news support, good visuals, very interesting and strong advertising support.

 

3rd Place: The Forum of Fargo-Moorhead, Fargo, N.D. – “Hometown Advantage”

Comments: Published a special section featuring local business owners, 100 percent advertising, 36 tabloid pages.

 

Category: Education/Career

Over 50,000-100,000 & Over 100,000  (Combined)

1st Place:  Pittsburgh Post-Gazette, Pittsburgh, Pa. – “Operation Troop Employment”

Comments: New job fair and special section for returning veterans. An important, timely subject well-handled.

 

2nd Place:  The Messenger, Fort Dodge, Iowa – “Fort Dodge Community School Calendar”

Comments: Well-packaged, slick cover, high-quality stock. Full of useful information for kids and parents.

 

3rd Place:  Tulsa World, Tulsa, Okla. – “College Guide”

Comments: Nicely handled traditional section, limited to full-page ads with staff-produced copy.

 

Category:  Glossy Publications

Under 10,000

1st Place:  The Natchez Democrat, Natchez, Miss. – “Natchez Visitors Guide”                         

Comments: Well presented, nice layout. Helpful maps and interesting reading.

 

2nd Place: Sturgis Journal, Sturgis, Mich. – “Shoreline”

Comments: Lifestyle magazine published every two months. Interesting information, focus on reader activities.

 

3rd Place: Petoskey News-Review, Petoskey, Mich. – “Health Directory”

Comments: Health directory inserted in News-Review. Health care directory organized by services and specialists.

 

 

10,000-50,000

1st Place:  Longmont Times-Call, Longmont, Colo. – “Pet Care”          

Comments: Very good 68-page product in an easy-to-handle keepsake size. Excellent range of topics that are well presented.

 

2nd Place: The Republic, Columbus, Ind. –  “The Return of Zaharakos Since 1900”

Comments: Vendor-sponsored publication for the re-opening of a historical soda shop.

 

Over 50,000-100,000 & Over 100,000 (Combined)

1st Place: The Ottawa Citizen, Ottawa, Ontario – “Style Magazine: Christmas 2009 – November 21, 2009”

Comments: This really is a stunning magazine—with fresh, brightly written copy and beautiful photography.

 

2nd Place: Erie Times-News, Erie, Pa. – “Visit Erie”

Comments: Well-presented tourist information with useful maps. (I would expect dining information with price ranges.)

 

3rd Place: The Ottawa Citizen, Ottawa, Ontario – “Style Magazine: Spring 2010 – March 27, 2010”

Comments: Another beautiful magazine, but I would question distribution to all newspaper subscribers.

 

Category:  Health, Family & Youth

Under 10,000 & 10,000-50,000 (Combined)

1st Place: Peninsula Daily News, Port Angeles, Wash. – “Healthy Living”

Comments: Quarterly publication with better-than-average news content.

 

2nd Place: Telegraph Herald, Dubuque, Iowa – “Pet Tales”

Comments: Very target niche publications, interesting story content, good use of visuals.

 

Category:  Marketing Materials/ Collateral Items & Incentives

10,000-50,000 & Over 100,000 (Combined)

1st Place: The Republic, Columbus, Ind. – “Political Advertising”

Comments: Every newspaper should be doing this! (It would be nice to know how many candidates bought it.)

 

2nd Place:  Tulsa World, Tulsa, Okla. – “Holiday Marketing Packages”

Comments: Nicely-packaged offer to alert potential advertisers to opportunities – in “brown paper packages.”

 

3rd Place: The Republic, Columbus, Ind. – “Business Card Directory”

Comments: Easy-to-understand outline of alternative ad opportunities.

 

Category: Newspapers Fighting Cancer

1st Place: Tulsa World, Tulsa, Okla. – “Cancer Survivors”

Comments: Best newspaper coverage I’ve seen of cancer victims who survived – and how they did it.

 

2nd Place: The Natchez Democrat, Natchez, Miss. – “Relay for Life”

Comments: Not exactly “fighting cancer,” but a neat way of promoting newspapers at a cancer rally—producing an edition in a tent in public.

 

3rd Place: Abilene Reporter-News, Abilene, Texas – “Quick Reads”

Comments: Daily front page column full of facts about risks, statistics, treatments, etc.

 

Category:  Non-Traditional Initiatives

Over 100,000

1st Place: The Grand Rapids Press, Grand Rapids, Mich. –  “Household Waste & Recycling”

Comments: Sponsored by county public works department. Strong reader interest. Timely subject. One hundred percent paid.

 

2nd Place:  Edmonton Journal, Edmonton, Alberta – “Muttart Foundation – Caring and Sharing”

Comments: Special report on the challenges facing Alberta’s non-profit agencies and volunteers. One hundred percent sponsored by one organization.

 

Category:  Online Products or Services

All Circulations (Combined)

1st Place: Record-Journal, Meriden, Conn. – “Aunt Clara’s Online Store – Sneak Peek PreStore”

Comments: Great idea—online gift certificates from local merchants at 30 percent off face value. Nice tie-in with a shopping spree.

 

2nd Place: The Telegraph, Hudson, N.H. – “Gift Cards”

Comments: Online gift card, convenient for readers, helpful for advertisers.

 

3rd Place: The Villages Daily Sun, The Villages, Fla. – “Hop to The Villages”

Comments: Local search engine for businesses, reader-friendly, includes locator map and driving directions.

 

Category:  Shelter

10,000-50,000

1st Place: Peninsula Daily News, Port Angeles, Wash. – “Home & Garden”

Comments: Beautifully designed graphics throughout – interesting garden ideas (more consistently modular ad design would have helped).

 

2nd Place:  The Messenger, Fort Dodge, Iowa – “All About Home”

Comments: Cool, clean design.

 

3rd Place: Farm News, Fort Dodge, Iowa – “Century Farms”

Comments: Beautiful glossy cover promises attractive interior which, unfortunately, does not measure up.

 

Over 100,000

1st Place: The Calgary Herald, Calgary, Alberta – “Home Renos”

Comments: Full of good ideas for renovating homes – and taking advantage of Canadian tax credits.

 

2nd Place: The Florida Times-Union, Jacksonville, Fla. – “@home”

Comments: Re-vamped content certainly made this a winner, revived declining real estate advertising.

 

3rd Place:  The Dallas Morning News, Dallas – “Celebrate Your Place in Life – Churchill Estates”

Comments: Modest, one-advertiser section, but lively people photos made it a success.

 

 

Category: Sports

All Circulations (Combined)

1st Place: Rockford Register-Star, Rockford, Ill. – “Gridiron”

Comments: Nice clean layout and good news coverage.

 

2nd Place: The Florida Times-Union, Jacksonville, Fla. – “A Tribute to Bobby Bowden”

Comments: Timely and informative commemorative issues – very well done.

 

 

 

Category:  Stand-Alone Publications

Under 10,000

1st Place: Osseo-Maple Grove Press, Osseo, Minn. – “Welcome to our Community”

Comments: Stitched and trimmed glossy stock with reader focus on a new hospital. Strong community and advertiser support.

 

2nd Place: Petoskey News-Review, Petoskey, Mich. – “Dining Guide”

Comments: Nice cover, good presentation. Helpful index organized by communication. More pricing information would be helpful.

 

10,000-50,000

1st Place: The Monroe Evening News, Monroe, Mich. – “Monroe Magazine, Gateway to the Good Life”

Comments: Focus on lifestyle and cultures. Interesting, timely and very-well presented.

 

2nd Place: The Chronicle, Centralia, Wash. – “Southwest Washington Family”

Comments: Monthly free publication, presented as a teaching tool for family/child. Interesting approach.

 

3rd Place: Telegraph Herald, Dubuque, Iowa – “DBQ Kids’ Guide”

Comments: Bi-monthly, pocket-size kid/family events in the area. Entered edition was a very nicely done summer camp guide.

 

Over 50,000-100,000 & Over 100,000 (Combined)

1st Place: Arkansas Democrat-Gazette, Little Rock, Ark. – “Sync”

Comments: Surprisingly clean look for some trashy content (with some good stuff!). How do they reach the 20-40 market?

 

2nd Place: Pittsburgh Post-Gazette, Pittsburgh, Pa. – “Plush”

Comments: Newsprint broadsheet is an odd choice for this targeted upscale piece—but very attractive.

 

3rd Place: Arkansas Democrat-Gazette, Little Rock, Ark. – “Arkansas Life”

Comments: Quality magazine, sophisticated design.

 

Category:  Theme Pages

10,000-50,000

1st Place: Abilene Reporter-News, Abilene, Texas – “25 Years: Flight of the Lancer”

Comments: The home of Dyess Air Force Base celebrated the 25th anniversary of the arrival of the B1 Bomber.

 

2nd Place: Duluth News Tribune, Duluth, Minn. – “Front Page Wrap”

Comments: Single advertiser captures the ‘Cover Story,’ good additional source of revenue.

 

Over 50,000-100,000 & Over 100, 000 (Combined)

1st Place:  South Bend Tribune, South Bend, Ind. – “In Michiana”

Comments: Some really interesting stories in this section—a cut above visual puff pieces.

 

2nd Place:  The Calgary Herald, Calgary, Alberta – “Vehicle Profile Pages”

Comments: Flex ad format blends car ads with editorial content very successfully.

 

3rd Place:  The Ottawa Citizen, Ottawa, Ontario – “Canada Day in The Capital – June 27, 2009”

Comments: Reader-submitted memories, ideas and photos make this a readable section.

 

Category:  Travel/Tourism / Transportation

Under 10,000 & 10,000-50,000 (Combined)

1st Place: The St. Joseph News-Press, St. Joseph, Mo. – “St. Joseph Missouri Official Visitor’s Guide 2010”

Comments: Very complete, well-organized, easy to use.

 

2nd Place: The Santa Fe New Mexican, Santa Fe, N.M. – “Bienvenidos”

Comments: Well-organized. Interesting stories.

 

3rd Place: Sun Patriot, Waconia, Minn. – “Waconia Guide”

Comments: Nice layout, easy to use, very interesting.

 

Over 100,000

1st Place:  Tulsa World, Tulsa, Okla. – “Road Trips”

Comments: Special section on weekend getaways within a four-hour drive. Well presented. One hundred percent new revenue.

 

2nd Place: Arkansas Democrat-Gazette, Little Rock, Ark. – “Explore Arkansas”

Comments: Distributed statewide. Things to do throughout the entire state. Nice editorial coverage.

 

 

Category:  Vendor Support

10,000-50,000 & Over 100,000 (Combined)

1st Place: The Republic, Columbus, Ind. – “The Return of Zaharakos Since 1900”

Comments: Beautiful tribute to a revived soda foundation. All glossy, old and new photography.

 

2nd Place:  The Ottawa Citizen, Ottawa, Ontario – “Auctionmart Catalogue – March 24, 2010”

Comments: Novel online-auction trades products and service for advertising. This catalogue shows everything you can bid on.

 

3rd Place: Arkansas Democrat-Gazette, Little Rock, Ark. – “The Bridal Planner”

Comments: This is the way to produce and distribute bridal guides. Not a new idea, but beautifully executed.

 

Category:  Other

10,000-50,000

1st Place: Telegraph Herald, Dubuque, Iowa – “It Pays To Advertise”

Comments: Interesting sales promotion for larger market areas.

 

2nd Place: The Messenger, Fort Dodge, Iowa – “Honor Flight”

Comments: Special section covering WWII veterans on the Honor Flight to D.C.

 

Over 50,000-100,000 & Over 100,000 (Combined)

1st Place: The Ottawa Citizen, Ottawa, Ontario – “Boomer – May 15, 2010”

Comments: Published twice yearly. Targeted to 40s to mid-60s. Good layout. Excellent editorial support.

 

2nd Place: The Florida Times-Union, Jacksonville, Fla. – “Jacksonville Symphony Showhouse Program”

Comments: Large fundraiser for a good cause. Very excellent presentation.

 
3rd Place: Tulsa World, Tulsa, Okla. –  “Biz Buzz”

Comments: Weekly 2×6 advertorial, good new revenue.

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