Winnipeg Free Press Sees Success After One Year of Micropayments

A year after introducing its micropayment system, the Winnipeg Free Press has 35,000 subscribers for its digital content, according to Publisher Bob Cox.

Cox gave a seven-minute update on the paper’s micropayment experiment at the Newspapers Canada 2016 National Conference in Edmonton on May 27.

He said the Free Press currently has 200,000 registered accounts, 35,00 paid digital readers, 27,000 of which are also print subscribers, and the remaining 8,500 are read-now-pay-later subscribers or all-access-digital subscribers. It sells approximately 1,000 articles a day, on a per-article-basis. Since it launched the micropayment model July 1, 2015, the Free Press has had 265,000 articles purchased.

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