With a New Department, Norway’s VG Aims to Grow Its Gen Z Audience

At tabloid newspaper VG better understanding younger generations and learning how best to communicate with them is a top priority. So much so that it recently established a new department dedicated to bringing more young users to its website.

Launched in January this year, the new department, dubbed “Z”, currently consists of three editors, nine reporters with different skills, and one motion graphic designer.

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