With New Beats and Sprints, The Sacramento Bee Aims to Hit 60,000 Digital Subs

The math is fairly simple: The Sacramento Bee is trying to become completely sustained by digital subscriptions in the next few years. To do that, it needs 60,000 subscribers. Right now, it has 15,000.

Lauren Gustus, McClatchy regional editor for California and Idaho, is trying to make The Bee sustainable by offering readers specialized content that will, hopefully, be habit-forming.

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