With NewspaperDirect, Britain’s KM Group Launches First of 18 Digital Editions

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By: E&P Staff

The KM Group is the first regional weekly publisher in the United Kingdom to launch multiple digital editions of its papers online using SmartEdition technology from NewspaperDirect, Vancouver, British Columbia.

NewspaperDirect CEO Alexander Kroogman noted also that KM also is the first U.K. regional weekly publisher to create an aggregated Web site for its selection of titles.

The Kent Messenger, Kentish Gazette and Kentish Express are going online at the same time of day that they go on retail sale, with the remaining 18 titles and editions available online within just a few weeks.

KM subscribers all over the world who now rely on mail now have a more-timely alternative, according to Managing Editor Ron Green. “We are confident that businesses, schools, libraries and local authorities will be interested in these new digital editions, as will be the readers of our newspapers who live or work outside Kent,” Green said in a statement.

The electronic versions have the same sections and supplements as the traditional papers, and various digital tools enable readers to keyword search by keyword, zoom in on text and pictures, bookmark pages and print or e-mail stories or pages. Online readers can even hear the stories being read or have them translated into one of 11 languages.

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