With One in Five Users Blocking Ads, Le Monde Cracks Down

After asking nicely, twice, French publisher Le Monde will get tough with ad-block users, blocking them from content unless they turn off their ad blockers.

“We’ll give a more restrictive message that you can’t read an article without turning off the ad blocker,” said head of analytics at the publisher, Pierre Buffet. This will see it take a similar approach to Le Figaro, which has had more success in asking users to disable ad blockers.

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