With ‘The Experience Report,’ WSJ is Launching a New Vertical Underwritten by SAP

On Tuesday, the Wall Street Journal is launching a new vertical dedicated to covering events, called the Experience Report, which will have SAP as its sole sponsor.

The Experience Report, which will cover the business of events, will launch as its own section on the Journal’s website and will also have a newsletter. The goal is to build a membership around this vertical and eventually expand it into events later this year…

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