With the Facebook Traffic Flood Receded, Publishers Look to Smaller Traffic Sources

This November, Inquisitr CEO Dominick Miserandino noticed that TopBuzz News, the news aggregator app from ByteDance, the same company behind wildly popular short-form video app TikTok, was its No. 1 referral source, driving 23% of traffic, topping Facebook and Google. At the same time last year, TopBuzz was only driving 0.14% of traffic.

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