Women Like eReaders; Men Prefer Tablets

By: BizCommunity.com

NEW YORK, US: Owners of eReaders and tablets are heavy readers of printed versions of magazines and newspapers. Women prefer eReaders; ‘wow’ factor of Tablets appears to attract men.

As publishers continue to experiment with digital media platforms, the latest consumer research from GfK MRI shows that adult owners of eReaders and Tablets are also heavy readers of the printed versions of magazines and newspapers.

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