WoodWing Announces Customer App, Tools Upgrade, New Product

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By: E&P Staff

The Frankfurter Rundschau, a German daily owned by the media group M. DuMont Schauberg, has begun publishing its daily iPad app with the Digital Magazine Tools from WoodWing Software, Zaandam, The Netherlands, with support from Switzerland’s A&F Computersysteme, a WoodWing authorized solution partner.

With a tablet-compliant, reader-friendly interface the app in portrait mode focuses more on text, while in landscape mode it offers all multimedia features. Hotspots and scrollable text columns enable readers to capture comprehensive information even in landscape mode. Readers also can access Frankfurter Rundschau’s news ticker. Additional features will be introduced in coming weeks.

The app also provides interactive puzzles, implemented using HTML5 as widgets and playable directly within the app. The corresponding technology is available as part of version 1.4 of WoodWing’s Digital Magazine Tools.

Editors using the tools decide which stories from the print edition will be published on the iPad. The app also provides content created especially for the iPad, such as iNews, introducing gadgets and offering news from the world of digital media. The app’s digital edition is created by a dedicated layout team, while the photo editor collects additional images that will appear only in the iPad app.

The content for the iPad App is passed directly from the paper’s CoreMedia CMS to WoodWing’s Content Station, part of its iPad publishing solution.

Available on the eve of the day of print publication, each issue of Frankfurter Rundschau‘s iPad edition can be downloaded from the app’s built-in kiosk, for which an optional subscription model is in the works.

The Frankfurter Rundschau is published by the Druck- und Verlagshaus Frankfurt am Main, owned by the media group M. DuMont Schauberg. It’s the largest subscription newspaper in the German Rhine-Main region, and its Website reaches 956,000 unique users and generates 13.3 million visits.

WoodWing Software recently released Version 1.5 of its Digital Magazine Tools, which can now share content via Twitter, Facebook and e-mail. A hyperlink can now be shared from within the app to alert friends to certain content.

The Tools also allow publishers to gather information on how readers are using their apps. A connection to a statistics provider, such as Adobe’s Omniture, Flurry or Google Analytics, can be established via the Analytics API. An Omniture reference integration is available. The Reader App also supports push notifications to inform readers when new issues are available.

Among other new features are bundling of sub-issues into one purchasable item, filtering of issues in the app, background audio, video- and slide show rotation, resumable downloads, a custom home page and single-orientation apps.

Along with the tools upgrade, WoodWing has updated its Enterprise 7 publishing system _ including Content Station 7.2 and the Smart Connection 7.2 plug-ins – providing usability improvements while supporting Adobe’s Creative Suite 4 and 5.

WoodWing also offers a new product, Content Station Free Edition, which enables users in an editorial management role to see the overall progress of a print publication using Content Station’s Publication Overview for free.

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