Workflow-management, Ad Systems at McClatchy Site

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By: E&P Staff

McClatchy’s Low Country Operations, in South Carolina, which publishes The Island Packet, Hilton Head, and The Beaufort Gazette, installed the NewsWay browser-based workflow management and production-tracking solution from Princeton, N.J.’s New ProImage.

In addition to ease of use, NewsWay reduced the time it takes to output editions, and “drastically cut” the number of output errors, according to Packet New Media and IT Director Chris Yates. The system’s reporting and page-flow monitoring also increased editorial and production accountability, he said in a statement.

The Packet runs Agfa Accuset 1500 and 1000 film imagesetters and proofs on newsprint with NewsColor software driving HP printers. The operation, which also publishes weekly, monthly, and special titles, is investigating computer-to-plate output, according to Yates. New ProImage America Sales Vice President Rick Shafranek said the move to CTP will be made simpler by achieving efficient pagination and electronic workflow while still outputting film.

The Packet’s NewsWay system accepts planning data from editorial and advertising systems. It reports on production data, from when pages are released and RIPped to deadlines and press start-up. Other modules include job scheduling, edition planning and tracking, soft proofing, page approval, annotation, deadline monitoring, automated event notification, and text burning on plates.

Packet offices are in Bluffton, but all publications are printed in the town of Beaufort. A new press, KBA’s first four-page-across, one-page around Prisma, is slated for installation next spring in Bluffton, where all production eventually will move (E&P, Dec. 2004). NewsWay then will send TIF files with ink data to the EAE press-control system.

The Low Country operation also has implemented a 41-seat unified advertising, accounts receivable, and Web advertising system from Digital Technology International, Springville, Utah.

Ad and production personnel use Macs and those in accounting use PCs on the cross-platform DTI system.

By installing DTI’s ClassSpeed for classified advertising and AdSpeed with Adobe InDesign for display ads, the operation consolidated all classified, retail ad order entry, and production processes. PlanSpeed allows classifed and display ads to be paginated together. The DTI system replaces separate classified order entry and pagination and display ad production, which relied on QuarkXPress.

ClassSpeed “quick quotes” allows ad takers to price an ad for a new customer quickly without having to enter all billing information first. If the customer decides not to run the ad, the ad need only be cancelled. If the customer wants to run the ad, as the operator saves the record the system asks for complete customer information. Other features include application of multiple payments to individual ads and new options for charging for color.

AdProof enables advertisers to view, change, or approve ads from within a web browser. ClassSpeed Web Order Entry allows classified advertisers to create, price, and view ads online.

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