Worldwide Readers Grow Deseret News Online Traffic

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By: Blaze Bullock | Deseret News

The majority of newspapers have reacted to slowing print sales by combining print and digital operations, but the longest-running daily newspaper in Utah has done just the opposite, according to the Financial Times.

The Deseret News, owned by The Church of Jesus Christ of Latter-day Saints, established a separate digital innovation entity in 2009 after concluding that newspapers “saw digital as more of a threat than an opportunity,” Chris Lee, its publisher, told the Financial Times.

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