‘WSJ’ Claims ‘Wash Post’ Struggles with ‘Hyperlocal’

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By: E&P STAFF

Last July, The Washington Post launched LoudonExtra.com. At the time, the paper trumpeted the new Web site as “a showcase for incredibly local coverage, with a big component of that being so-called ‘user-generated content,'” according to Robert MacMillan, author of Reuters’ “Mediafile” Blog.

For the occasion of the site’s one-year anniversary, the Wall Street Journal sent reporter Russell Adams to check on the site?s progress. Adams found that the site was struggling-badly: “[The site?s] chief architect has left for another venture in Las Vegas, and his team went with him. And while Post executives say they remain committed to providing so-called hyperlocal news coverage, they are re-evaluating their approach.”

For the full story by Russell Adams from today?s Wall Street Journal, go to: http://online.wsj.com/article/SB121253859877343291.html

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