WSJ.com Launches “Add to Foursquare” Feature

By: E&P Staff

The Wall Street Journal‘s WSJ.com is the first to launch the “Add to Foursquare” function to its use of location-based social network Foursquare. The feature appears next to restaurant reviews and other cultural coverage, allowing users to populate Foursquare to-do lists directly from articles.

Clicking the Add to Foursquare on a review, for instance, will add that venue to a user’s to-do list, along with a tip written by Journal editors and a direct link to the review.

“By integrating Foursquare functions with Wall Street Journal editorial content, we are making that content even more relevant and useful to those who rely on our coverage to help plan their activities,” WSJ.com Managing Editor Kevin Delaney said in a statement.

In May, the Journal used Foursquare for the first time for a breaking-news alert: Learning of an evacuation in Times Square, it “checked in” to Times Square with the message, “Portions of Times Square have been evacuated after a report of a suspicious package,” which was posted with other alerts and coverage on WSJ.com.

The Journal expanded metro-area print and digital coverage with Foursquare in April when it launched its Greater New York edition. To help readers explore various city locations, Foursquare created three Wall Street Journal badges and tips.

Readers earn badges as they check into locations around the city: the Urban Adventurer badge (unlocked by checking into each of the city’s five boroughs), a Lunch Box badge (unlocked by checking into restaurants reviewed in the column) and, for those spending time downtown, the Banker Badge (unlocked with check-ins around the Financial District).

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