WSJ.com Plans Changes Despite Soft Online Ads

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A soft U.S. economy has meant a slowdown in online display advertising at The Wall Street Journal. Nevertheless, the paper’s digital chief executive said that it still plans to expand politics and sports coverage, according to a piece in the Guardian.

Gordon McLeod said at the MediaGuardian Changing Media Summit in London that wsj.com would not be abandoning its subscription model just yet.

McLeod oversees a stable of websites including WSJ.com, MarketWatch and Barrons. Despite the buzz surrounding completely ad-funded online models, he said the revenue was not there yet to support it.

There has been speculation that WSJ.com would go free following News Corp’s acquisition of parent company Dow Jones, which was completed in December. In January WSJ.com partially dropped its subscription barrier for certain types of content.


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