WSJ.com USES INTERACTIVE GOLF FOR PROMOTION

By: Staff reports

Campaign Targets Professionals in Four Cities





The Wall Street Journal yesterday kicked-off a grassroots consumer
campaign to promote WSJ.com, offering interactive golf and free
trial WSJ.com subscriptions to business professionals in San
Francisco, Chicago, and Boston.



In New York, the Stock Exchange gets its own interactive golf
course today as WSJ.com tries to lure readers with a 3,000-square-foot
course with a virtual driving range and an actual putting green.



Promotion sites also will have sweepstakes to award a driver daily and
a full set of clubs weekly. The Grand Prize winner will get an
all-expense paid trip to Pebble Beach, Calif. Golf prizes were
co-sponsored by Taylor-Made Golf Equipment.


Included in the promotion are scheduled public appearances from
celebrities and sports figures such as Whitey Ford, New York Yankees
pitcher, and Cam Neely, Boston Bruins All-Star Defenseman.


The promotion will run through Oct 1.








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Staff Reports









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